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Faced with the triple challenges of profound changes in the environmental protection industry, iterative policy upgrades, and increasing economic uncertainty, Messe München (Shanghai) Co., Ltd., organizer of IE China, Asia's flagship environmental exhibition, held a strategic development seminar in June 2025 themed "Breaking the Current Stuckness, Planning for the Future." This initiative aims to address the structural challenges of this industry reshuffle through systematic strategic analysis, and to further consolidate IE China's position as a bellwether and value hub for the global environmental protection industry.
Guided by the "dual carbon" goals, the environmental protection industry continues to expand its reach, extending from traditional end-of-pipe treatment to encompass green and low-carbon technologies, resource recycling, ecological restoration, and other broad areas. At the same time, business demands are shifting from single-equipment procurement to system solutions, innovative business models, and the development of an industrial ecosystem. The environmental protection industry is undergoing a wave of profound change, with the pace of policy adjustments accelerating and economic uncertainty growing. During this critical period fraught with multiple external challenges, IE Expo, as China's flagship platform for environmental protection, recognizes that only by proactively pursuing change and proactively developing strategies can it continue to serve as a core engine for industrial development.
The launch ceremony for the China International Environmental Exhibition (IEI) Strategic Development Seminar was held on May 30th, announcing a 45-day seminar themed "Breaking the Current, Planning for the Future." The seminar will cover market competition analysis, business segment assessment, strategic planning, service enhancement, and other aspects, including internal discussions and external research, ultimately leading to the formation of a comprehensive strategic development report.
Mr. Jiang Gang, General Manager of Sino-Messe Munich (Shanghai) Co., Ltd., said, "The current market environment is full of challenges, but it also breeds unlimited opportunities. We are holding this strategic development seminar to comprehensively review the current situation, conduct in-depth analysis of market trends, and formulate a strategic plan that is in line with the long-term development of IE China as IE China is about to enter its sixth five-year period. This is not only a summary of past work, but also an in-depth reflection on the future." He also said that the company will take this seminar as an opportunity to further optimize internal management, enhance team execution, strengthen communication and collaboration with partners, and jointly respond to market changes.
The team has completed the first phase of internal research through group research, brainstorming sessions, and on-site discussions. The core organizing team focused on current bottlenecks, analyzing changes in the external market environment, user needs and expectations, and industry growth and value points. Through this "from the shallow to the deep" exchange of ideas, they aim to uncover future value reconstruction and growth paths for the IE Expo, aiming to overcome current development bottlenecks.
User demand reconstruction
At the seminar, the team observed that environmental protection companies are currently shifting their market positioning from "broad coverage" to "deep focus on niche areas," with marketing demands placing a particular emphasis on "precise technology integration." Furthermore, the traditional B2B model, which relied on offline exhibitions and technical seminars, is shifting towards a hybrid of online and offline marketing. Market expansion is also shifting from a "local reliance" to a "globalization combined with inventory optimization" approach.
Decoding Industry Trends
Driven by policy iterations, technological innovation, and escalating market demand, the environmental protection industry is undergoing a transformation from "end-of-pipe treatment" to "full-chain green productivity." The seminar noted that over the next decade, resource utilization, digitalization, and low-carbonization will become the core value axes of the environmental protection industry's development, with significant new growth and value points emerging in various sub-sectors.
Platform value upgrade
The seminar proposed that in the face of profound industrial changes and market upgrading needs, the platform value of the Environmental Expo needs to make breakthroughs in multiple dimensions such as content innovation, service deepening, ecological collaboration, global linkage, and long-term mechanisms, focusing on strengthening the presentation of cutting-edge technology application scenarios, building a data-driven intelligent matching system, strengthening resource integration capabilities, expanding regional collaboration and internationalization, building a 365-day industrial ecosystem, and building a four-in-one platform of "exhibition + conference + technology empowerment + business opportunity docking".
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Platform co-research mechanism
The internal seminar has recently concluded successfully. China International Fair for Environmental Protection, the organizer of the China International Fair, will soon launch external research on key exhibitors and partners, and widely invite leading companies, innovative forces and core industry organizations in various segments of the environmental protection industry to carry out a series of in-depth discussions.
We understand that only by staying grounded in the industry and listening closely to the real pulse of the industry can we ensure that the strategic adjustments of the IE Expo are precisely aligned with the core needs and pain points of industry development. This in-depth dialogue will focus on the practical challenges and demands of companies in areas such as technological iteration, market expansion, policy adaptation, and international cooperation. We hope to build the IE Expo into a crystallization of the industry's collective wisdom through a closed-loop mechanism of "listening-feedback-iteration."
"We will adopt a more open attitude and work with industry partners to define the future form of environmental protection exhibitions." Jiang Gang emphasized that only by working together with industry partners to jointly define the future can the China Environmental Expo continue to evolve and become the strongest engine that drives the environmental protection industry to break through the waves and create value together!
Conclusion
Creating new opportunities amidst change
The profound restructuring of the environmental protection industry presents both challenges and opportunities. The strategic restructuring of IE Expo China is not only a proactive response to industry trends but also a key initiative to leverage the power of the platform to drive industry upgrades. As Li Qilin, President of the All-China Environmental Chamber of Commerce, stated at the 2025 China Environmental Technology Conference, "Only through ecological value alignment and flexible cooperation models can we break through the transformation." IE Expo China is openly collaborating with global environmental protection companies to write a new chapter in green development.
